StormX Rebranding Project
How to transform the image of a digital production company focused on data through a strong concept, design and technology.
Strategic opening
The challenge
How to transform the image of a digital production company focused on data through a strong concept, design, and technology.
The invitation
StormX invited us to develop a new positioning.
The storytelling
We created the storytelling based on the parallel between Big Data and the storm of data.
The visual language
We developed an elegant visual language with a minimalist style that conveys clarity and good taste. The elements are crafted with precision, transmitting security and efficiency.
The tone of voice
We refined the tone of voice into a "smart" style — concise, light, and always humorous. A brand that presents complex solutions simply.
What was created
From there, we also created the slogan, font study, colors and images, sound signature, applications, and the new website.
The Idea in a Tweet
The market's challenge used to be working with almost nothing, relying on intuition. Today, we need to find the right answers within the overload. Who will be by your side when the data arrives? StormX. Digital Forward.
Brand Foundation
A system built with precision — from symbol to typography.
01 — The logo
02 — Logo construction
03 — The meaning of the X
04 — Digital Forward
05 — Final logo
06 — Typography
Palette
The palette in motion — colors, proportions and blends.
Palette
Colors and their proportions
Colors and their blends
Motion System
Symbol, icons, umbrella, and patterns — the brand alive.
Animated logo
Icons — cloud, rain, lightning
Umbrella
Patterns
Photography System
Where the data comes from — an urban gaze, always to the clouds.
Architecture
People
Products & Services
The New Website
Como superar o desafio de contar algo extremamente técnico de uma forma simples.
Applications
The brand alive — across apparel, outdoor, the city and the scene.
