You do not need more content. You need more consequence.
3rd PigHouse is a company that looks at the world and transforms businesses from Concept, Creativity & Technology.
Not a traditional agency.
Not a consultancy.
Not an AI production shop.
Built to help brands solve communication, branding and business challenges through stronger ideas, sharper narratives and smarter production.
The operating system.
01. CONCEPT
What does the person who buys your product or service want?
What should your brand mean?
We define the sharp strategic idea before producing anything.
02. CREATIVITY
How should people feel it?
We turn the idea into stories, films, campaigns, names, worlds, cultural hooks, and strange things.
03. TECHNOLOGY
How do we make it different, faster, richer, and scalable?
We use all kinds of tech and production tools as the most powerful engines.
Four ways to move your brand.
Brand Futures Lab
For brands that need direction before production.
• Future scenarios applied to business.
• Cultural, social, and technological signals.
• Strategic roadmap for what comes next.
Visionary Campaigns
For brands that need campaigns with a point of view.
• Campaign platforms.
• Films.
• Content systems.
• Creative use of technology.
• Narratives built to enter the conversation.
PR Stunt
For brands that need one sharp move.
• Cultural tensions.
• Social-first actions.
• Earned media logic.
• Impact beyond paid media.
Brand Genesis
For brands that need to be born, rebuilt or repositioned.
• Naming.
• Positioning.
• Tone of voice.
• Identity systems.
• Living brand universe across touchpoints.
What changes
when you work
with 3rd PigHouse.
A founder-led model
Senior thinking from the first conversation, not only at the final presentation.
A concept-first mindset
Technology accelerates the work, but the idea remains the centre of gravity.
A flexible talent network
The right team can be assembled around each challenge instead of forcing every project into the same structure.
A future-facing lens
Futurology, cultural signals, and technology are used to help brands understand what is coming, not only what is trending.
A production advantage
AI expands craft, scale, and speed without lowering ambition.
FOUNDER & CREATIVE </HACK> LEADER • BORN IN BRAZIL, BASED IN LISBON
Rodolfo
Barretto
Led the concept and creative development of the Woman Interrupted App • Spearheaded the first entirely online car sale for Mitsubishi • Directed the debut of Sony's product platform in Brazil • Created the loT project for capturing heartbeats for Itaú Bank during the World Cup • Engineered the first Facebook Anthology project in Brazil for Peugeot • Established the gaming platform for Claro Telecom • Launched the first coupon campaign within the mobile game FreeFire for Burger King • Pioneered the first Al-produced campaign in Brazil for Invillia.
How can we start.
STEP 1, A COMMUNICATION CHALLENGE.
A campaign, launch, repositioning, content problem, or brand question that needs a sharper answer.
STEP 2, A DEFINED SCOPE.
A clear deliverable, timeline and budget before any creative or strategic work begins.
STEP 3, A SENIOR CREATIVE PROCESS.
Founder-led thinking, concept-first development and production shaped around the real challenge.
STEP 4, A TANGIBLE OUTCOME.
A campaign platform, film, brand narrative, content system, presentation, stunt or prototype ready to move the brand forward.
No speculative work. No endless process.
A clear challenge, a clear scope, a clear output.
The Extraordinary Cost of Dull.
A study presented at Cannes Lions estimated the real cost of making dull advertising. And the number is brutal: so that mediocre ads achieve the same result as emotionally engaging ads, American brands would need to spend US$ 189 billion more in TV investment to achieve the same results.
Some clients
Blowing ideas since 2020. 3rd PigHouse, an O’ Inc Company.