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Invillia Rebranding Project

How to abduct a brand and bring it back even more powerful — an alien-tech rebrand for Invillia.

Invillia · Rebranding

How to abduct a brand and bring it back even more powerful.

A complete rebrand for Invillia, built around one strategic move — embrace the alien.

After the success of Hello, Strangers and The Strange Developer's Symphony, the new challenge was even bigger: completely restructuring Invillia's branding while keeping the </geek, light and relaxed> vibe that helped the company achieve incredible goals.

As with all projects here, we looked for a powerful concept. Out of everything in this world and neighboring galaxies, what would represent the strangest forms? And among these beings, which would be the most technological?

Humanity keeps adding "tech" to its most advanced businesses. We prefer alien tech.

He/-lo Invillia — the new typographic voice in motion.
He/-lo Invillia — the new typographic voice in motion.

The strategy

“We are more than just tech. We are Alien Tech. And from there, we changed everything: fonts, colors, icons, images. We created a campaign introducing ourselves and inviting everyone through a single word: Believe.”

Typography system

Built on a square grid — circles meeting straight angles.

A typographic construction that always mixes circle and right angles, designed to lock into a vertical or horizontal reading and to host the rest of the system.

Grid — basic shapes as the foundation of every glyph.
Grid — basic shapes as the foundation of every glyph.
Display Alien — the complete alphabet.
Display Alien — the complete alphabet.
Mix Up — Display Alien meets BW Mitga Sans to build new visual assets.
Mix Up — Display Alien meets BW Mitga Sans to build new visual assets.
Primary type — BW Mitga as the readable counterpoint to the display.
Primary type — BW Mitga as the readable counterpoint to the display.

New innovators generation

Power. Force. Energy.

A new typographic system, immediately in use — posters, claims and editorial pieces speaking the same alien-tech voice.

Display in use — Power. Force. Energy. A new innovators generation.
Display in use — Power. Force. Energy. A new innovators generation.
Power, Force, Energy — invillia.
Power, Force, Energy — invillia.
People, Culture, Lifestyle.
People, Culture, Lifestyle.
Saulo Esteves — ferramentas para o trabalho remoto.
Saulo Esteves — ferramentas para o trabalho remoto.
Design exploration — a vertical grid borrowed from code.
Design exploration — a vertical grid borrowed from code.

Spark / Energy system

Sparkle option 01 — a singular bolt from the inverted V.

We highlight the inverted area of the V, extract the shapes and rotate them to form the thunder — a unique bolt that follows the existing graphic construction of the logo.

Sparkle option 01 — bolt extracted from the inverted "V".
Sparkle option 01 — bolt extracted from the inverted "V".
Invillia Bolt — the spark as a graphic element, alone or beside the wordmark.
Invillia Bolt — the spark as a graphic element, alone or beside the wordmark.
Spark in use — embroidered as wordmark and as energy.
Spark in use — embroidered as wordmark and as energy.

New campaigns powered by AI

More than 200 images, all dressed in alien-tech.

More than 200 images created from meticulously studied and structured prompts to craft a unique tech / life / style aesthetic.

Helmet study — peach + bone.
Helmet study — peach + bone.
Cream + orange — glass spheres.
Cream + orange — glass spheres.
Bubble helmet — sage shell.
Bubble helmet — sage shell.
AI future — the brand's forward-facing vision.
AI future — the brand's forward-facing vision.
Orange suit — alien hangar.
Orange suit — alien hangar.
Blue flight jacket — orange-lit dome.
Blue flight jacket — orange-lit dome.

Colors

Laranja Sparkle, anchored.

The selected colors follow the palette already used by Invillia — high-contrast, vivid, anchored on Laranja Sparkle.

Colors — Laranja, Amarelo, Azul, Verde Claro and Verde Sparkle.
Colors — Laranja, Amarelo, Azul, Verde Claro and Verde Sparkle.

Alien triangle

A universal symbol that connects Alien and Invillia.

As a concept for a new modular symbol for the Global Growth Framework, we brought a universal sign that ties two worlds: Alien and Invillia. In the Alien universe, the "Black Triangle" was the name given to the first UFO sightings and the exact shape of abduction light. Inside Invillia, the triangle stands for the three sides of our mythology — Data, People & Action.

Triângulo Alien — the modular symbol for the Global Growth Framework.
Triângulo Alien — the modular symbol for the Global Growth Framework.
Hierarquia das marcas — the icon shifts with each pillar.
Hierarquia das marcas — the icon shifts with each pillar.
Hierarchy — Data, People and Action as a living, modular icon.
Hierarchy — Data, People and Action as a living, modular icon.
Global Growth Framework — the brand applied across formats.
Global Growth Framework — the brand applied across formats.

People, Culture & Lifestyle

The brand on a body.

Camiseta — We are Stranger / People Culture Lifestyle. The system meets the wardrobe.

T-shirts — We are Stranger / People Culture Lifestyle.
T-shirts — We are Stranger / People Culture Lifestyle.

Campaign rollout

From tablet to street.

Hello — entre para o team. The rebrand lands across surfaces, from the responsive site to the printed collateral.

Hello — entre para o team.
Hello — entre para o team.
Site mockup — responsive system.
Site mockup — responsive system.
Stationery — invillia in print.
Stationery — invillia in print.

Credits

ClientInvillia
Head of InnovationAndré Piva
Concept and CreationRodolfo Barretto
ApprovalRenato Bolzan
Previous caseThe Strange Developer’s SymphonyInvilliaNext case Born with PowersInvillia

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