Born with Powers
Hello, CTOs. Now, every innovation will be born with infinite digital power.
Born with Powers
Babies born from artificial intelligence.
Marketing for a tech company isn't just about attracting developers. With Tech Leaders as the main audience, this campaign invited the market to discover Invillia's methodologies, technologies and talents for their next big project.
Our task was, once again, to capture attention with a bold concept: twenty babies created entirely through AI — including special actions that personalized CTOs across the market.
Everything developed with 2× more efficiency.
The idea in a tweet
“Hey, everything you need can start being born today. And with extraordinary power. You've got the power, baby.”
The babies
Twenty newborns, infinite digital power.
Tech Leaders Babies
A personalized outreach system.
Every Tech Leader received their own AI-generated baby — a one-to-one piece of communication that turned the campaign into a personal invitation.
Hello, Marcelo · CTO
Real executive
AI-generated baby
Personalized communication
Hello, Cíntia · CTO
Real executive
AI-generated baby
Personalized communication
Campaign rollout
One campaign system across stories, carousels and claims.
A single visual language unfolding across formats — launch stories, paid carousels and closing claims, all carrying the same orange-on-black voice.
Paid carousel · 1:1
Stories · 9:16
Credits